It was an exciting and snowy week in Washington during the 2019 Transportation Research Board Conference. The event drew over 14,000 people from around the world to discuss trends in transportation from aviation, freight, urban mobility and much more. A hot topic amongst cities centered on the rapid growth of shared scooter and bikeshare fleets. These forms of “micromobility” have posed new opportunities, challenges, and have set the stage for new types of partnerships to develop between local governments and the private sector.
We gathered a panel of industry experts on the topic to hear their stories and share takeaways with our audience.
The panel included:
The panel was moderated by Samantha (Sam) Herr from the North American Bikeshare Association (NABSA).
To kick things off, Sam outlined the definition of “micromobility” from NABSA’s perspective:
Seleta outlined the necessity of governments and private companies developing a mutual understanding of each other’s strengths and needs.
I say cities should behave more like a product company, but I wish product companies would sometimes act more like cities. Product companies need to act with more humility and vulnerability.
She went on to challenge city leaders to be proactive towards this change.
The stakes are really high. If we don’t change the way we are doing things it’s going to get worse and we are going to lose the cities we love.
Emily from Lime followed to applaud LA’s existing efforts to help create a private sector ecosystem by leading on the Mobility Data Specification (MDS) that enables a mutual language to be shared between the public and private sector.
Seleta gave us a gift with MDS. She gave us something we as a product company understand; my engineers understand.
Everyone in a city is your consumer.
Speaking of mutual understanding, Paul from Remix re-iterated how important it is that private companies be conscious of the responsibility local governments carry to serve everyone within their communities — highly diverse communities with numerous needs. It’s an understanding and type of collaboration that may represent a change in approach to how the public and private sectors have traditionally operated.
We faced this in the 90s.
Jason from the City of Austin described a time in the 90s where the industry was similarly faced with new technologies and a need to come together. However, there was not enough leadership or momentum to forge unity.
We created NCTIP for cameras and signs etc. it never came to fruition. We had no way to validate that standard and everyone interpreted as they wanted.
When asked the question on the importance of mobility data for cities, Paul brought up the notion of “Big Scooter”.
You may have heard of “Big Oil” or “Big Auto”, but I’m going to talk about “Big Scooter.” Why I’m excited about Big Scooter is because we, for the first time, have a national industry that has safer infrastructure in their interests. It’s an opportunity to help planners and local advocates capture the data needed to support safer streets.
If “Big Scooter” can get VCs to pay for bike lanes, we’ve really done something.
We asked our panel to provide their predictions for 2019. What are their opinions on the best and worst case outcomes for the industry?
At the day’s end, it’s a transformative time in the industry and we believe that it’s a critical time to equip cities with the tools needed to effectively serve their community.
Thanks to everyone who joined us for this amazing panel. If you’re interested in learning more about how cities are leading the way on micromobility, contact us at email@example.com.
Understanding the basics of this innovative transportation model will help unlock the potential of shared mobility within communities. Learn more in our Primer series.